https://www.jenngrossux.com/work daily 1.0 2021-01-27 https://www.jenngrossux.com/work/project-three-jy88m monthly 0.5 2021-01-10 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff93e7e79a6bc1bd6fc33b1/1610237342445/feas+impact+matrix+updated+for+prior+ideas+MC.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice Reflection: Is the problem addressing moms’ needs or my needs? As a new mom, I struggled to find time to prioritize exercise. At this point in the project, I asked myself if I was focusing on the right problem(s). How could I make sure that this project was about the moms I interviewed and not about me? I shifted my focus to what all moms need rather than what I needed during that time. My newly defined problem was: How might we help new and expecting moms prioritize what they need so they can be the best version of themselves? The two ideas with the greatest feasibility and impact, and that would address the overarching problem I identified were: a) giving moms a chance to talk to a chatbot about their fears, insecurities, and challenges, and b) helping moms connect with other nearby moms. https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ffa8482ffea7f059fb33a8e/1610253453727/MamaCircle+Red+Routes_7_2_20.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff93f632851cd63e1986f4b/1610253076157/user+stories+example_11_2_20.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice Select Set of User Stories After developing user stories, and considering other apps in this space, I realized that some of these features (e.g., helping moms find daycare, nannies, and family friendly-events) were included in other apps. Plus, these would be time consuming to moderate and keep up-to-date. While other apps offer some of the features that I wanted to offer, I wasn’t aware of any apps that combined all three of these ideas: connecting with a chatbot to get emotional support or assistance with new parenting challenges, getting advice from other moms in a community forum (since some moms might not feel comfortable communicating with a chatbot), and connecting online to set up a playdate or mom date with nearby moms. I selected these ideas because they would address key challenges that new moms face: feeling isolated and overwhelmed, needing support of others but not having close family nearby, and struggling to meet other moms after having a baby. The user flows are noted below. https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff9471a8df9662d101f1fe9/1610232588730/original+home+screen+pop+marvel+home+screen+wireframe+.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff948cf5ea3ff12ea5693a4/1610233218924/original+sketch+of+chat+interaction+and+wireframe+improvement+mamacircle.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice I updated the text on two buttons that originally said “external resource” and “check forum” to “Get Contact Info for an Expert Near You” and “Ask Question in Forum”, and added a third button “Schedule a MamaCircle Expert.” This last option would be an opportunity for moms to speak with a live expert during business hours. https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ffa36195b771d702dcdf327/1610233376427/mamacircle+home+page+with+what+are+moms+talking+about+nearby+moms+chat.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ffa3676c8b97e31d729b2cd/1610236389210/splash+screens+round+1+us+testing+plus+new+home+screen.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ffa376a2ee63730dabd68f4/1610233929786/updated+screens+after+us+testing+for+momconnect+page.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ffa36f20ab0261f05497d7a/1610233593587/updating+chat+screen+after+us+testing+round+1.png Work - MamaCircle: Enhancing Connections and Giving & Getting Parenting Advice https://www.jenngrossux.com/work/project-one-3skln monthly 0.5 2021-01-10 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff935bfa6aa4755bbb408fa/1610167822911/Roman%2C+Caf%C3%A9+Owner.jpg Work - Increasing Online Coffee Bean Shop’s Revenue by 86% https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff935952ee63730daaf235e/1610167822907/Nick-+Home+Roaster+updated+1_8_21.png Work - Increasing Online Coffee Bean Shop’s Revenue by 86% https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff9366b346f08773284e6d2/1610168188481/prioritization+matrix_slack+bag.png Work - Increasing Online Coffee Bean Shop’s Revenue by 86% https://www.jenngrossux.com/work/project-two-k6dey monthly 0.5 2021-01-10 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff7fa3863f2691ba99b1b54/1610086976899/Component+1+%E2%80%93+2.png Work - Growth Strategy for a New Famtech App https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff7fc368006fd5c152c0ff5/1610153341291/third+time+charm+user+stories+final+1_8_21.png Work - Growth Strategy for a New Famtech App *To prevent competitors from benefitting from this UX research, I intentionally excluded some user stories. Round One Usability Test Tasks & Results For our first round of usability testing, we asked users to a) review the home page and tell us what the app will do, b) complete several tasks related to three metrics that our client’s product will track, and c) ask users how to improve navigation. We also asked participants: what is the most important thing for you to track related to your baby’s sleep in the first year of your baby’s life? After a pilot round and five usability tests, the critical issues that emerged were related to confusion around one of the key terms on the home page, users wanted to toggle between the three main metrics that our client’s product will track, and users felt confused about the timeframe of the data presented on the home page. Round 2 Usability Test Results My team used the wireframes to create a high-fidelity prototype. We incorporated findings from usability testing and some feedback from our client. I then developed two new usability test tasks and modified two initial tasks slightly based on some changes we made to the prototype, recruited users, and a teammate and I piloted the second round of usability tests tasks. We did not alter any of the tasks after this pre-test with one mom. We conducted usability tests with five additional people. Although no critical issues emerged in this round of testing, I shared several serious usability issues that emerged: Home screen felt congested and bland (users wanted more color) On the home screen, one of the charts and the position of some of the text was unclear Users want to be able to turn off alerts The second usability test report that I compiled includes recommendations for these serious issues as well as recommendations to improve the UX for some minor usability issues. https://www.jenngrossux.com/contact daily 0.75 2021-01-10 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff24dc5673a147fccd58e32/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.jenngrossux.com/press daily 0.75 2021-01-03 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff2522edac66e1e160b9d95/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Press https://www.jenngrossux.com/resume daily 0.75 2021-01-10 https://www.jenngrossux.com/about daily 0.75 2021-01-10 https://static1.squarespace.com/static/5ff24a6466132f51dedd5f2e/t/5ff3469517af6f5d198c2d25/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg About